MISSION

RITA is a Vermont not-for-profit business corporation dedicated to collaborating with stakeholders in the sport of rowing to grow and support the rowing industry for the benefit of its members.

VALUES

Professionalism, Safety, Inclusion, Sustainability, Collaboration, Innovation

OBJECTIVES

  1. To provide indispensable value for its members.
  2. To become the trusted voice, and advocate, of the collective rowing industry.
  3. To leverage its members’ expertise to increase awareness and access to rowing.

Strategy

  1. Prioritise creating value for members as a means to ensure RITA’s legitimacy as a broad representative of the rowing industry, and to ensure the viability of RITA’s activities.
  2. Legitimise RITA’s position with regard to external stakeholders, emphasizing the neutrality of RITA’s staff, and their ability to streamline consultative efforts and organisational functions.
  3. Solidify RITA’s role as the global hub of the rowing industry.
  4. Support or bolster the initiatives of other stakeholders where relevant and feasible, without duplicating efforts. In the case of mitigating external threats to rowing, collaborate with external stakeholders.
  5. Leverage members’ experience to collaborate on innovative projects to improve access to, and awareness of rowing.